What are organizational market types?

Their marketing is focused on corporate goals, return on investment and technical suitability, rather than the styles, fads and perceived values found in consumer markets. The main organizational market types are producers, resellers and institutions.

What is an organizational market?

Dictionary of Marketing Terms: organizational market all the individuals and companies who purchase goods and services for some use other than personal consumption. Organizational markets usually have fewer buyers but purchase in far greater amounts than consumer markets, and are more geographically concentrated.

What is organizational marketing?

Organizational marketing can be defined as business to business marketing or B2B marketing. It means that the targeted customer of any organization would also be an organization rather than an individual. In simple words, it is important for the seller and the buyer to be an organization for marketing.